12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project idea can considerably enhance a brand name’s appearance in the skill market. And fortunately is that it doesn’t always require an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those boring, worn-out recruitment strategies that normally start with publishing on task boards (boring).

When your talent team begins developing initial, engaging project concepts that tie into and strengthen your overall recruitment method, you’ll quickly find how to attract the finest and .

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about establishing fun and appealing methods to attract great prospects to your brand name and make a larger effect on applicants.

Examples consist of recruitment by means of a dating app, using a mysterious code to break, hosting meet-ups, or employing the help of an immersive virtual tour.

– You can develop imaginative ideas for your recruitment campaign by evaluating the concerns your skill team has now, researching how other companies hook applicants, or conceptualizing originalities with your team.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model car that interviews its own specialists, and employment a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After releasing your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can pick from our library of over 150 test templates to enhance and automate your hiring procedure.

What is a creative recruitment campaign?

Recruiters or skill acquisition groups that utilize original recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect straight with the hearts and minds of their target market.

How do you understand if your company is utilizing innovative concepts in your method?

Well, has the skill group been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same standard methods that everyone else uses, there’s no other way your brand name will stand out in the crowd.

When companies communicate with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to draw in the certified people they’re trying to find. Now, here’s how your team can start doing things differently.

How do companies consider creative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in acquiring top skill.

Step 2: Next, brainstorm concepts or methods to conquer those challenges. Here are some tips:

– Get inspiration from other business currently believing out of the box.
– Put yourself in the shoes of your target audience and consider ways to interact with them in a style and tone that will attract them, such as an animated video.
– Connect to colleagues to gather ideas from a varied group.
– Consider what your business values extremely in its existing staff members.

Step 3: Bring all your ideas together and create your recruitment campaign technique, consisting of the channels you’ll use to publish it, such as social networks and your professions website.

Step 4: Review your campaign expense and ensure you have the spending plan you require, or adjust your strategy accordingly (keeping in the excellent stuff your target audience likes).

Step 5: Launch your campaign and hope your task advert and other project aspects get extensive nationwide, international, (and even viral!) attention.

Do we need to outsource specific components of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every element of an innovative job in-house. Because case, you may need to contract out specific components to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t appear like your nephew took your cellphone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the enjoyable stuff.

To assist you win on this brand-new path, we have actually pulled together some truly ingenious recruiting ideas below. Companies that created some original or inventive attention grabbers to attract fantastic prospects.

12 imaginative and inspiring recruiting project examples

Let’s face it, lots of organizations are in need of a recruitment procedure makeover. Especially if they wish to draw in young, qualified prospects (and the company’s employer brand is as appealing to them as a 1970s movie).

The following companies (many of which you have actually likely heard of) also needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar offices.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most initial project idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran during the program’s season finale. It may not have actually featured at any huge international advertising festival, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming more tough.
Recruitment technique: Using pop-culture references to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique because it uses the principles of great advertising or copywriting by appealing to what’s crucial to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly underestimated and is also experiencing a rapid boost in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to attract individuals whose values line up with the company’s function.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally extremely under-appreciated certainly needs some extra creative juice. Home Instead chose to employ the services of a professional firm for this project to refresh their brand name and hook precisely the best sort of individuals.

The agency created very emotive recruiting videos for this specific niche industry, which 100% hit the mark with their “can’t assist however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a difficult job.
Recruitment method: Using a significant technology pattern to sign up with the conversation and improve their awareness in the tech talent circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a really initial project run by the Swedish furnishings manufacturer IKEA. To bring in skill that thinks out of package, they invited prospective prospects for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work prospects aiming to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad project covering social networks, digital screen advertisements, radio, and press protection.
These guys are helping to fill a significant pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The industry has actually regained 6.9 million tasks considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes prospective newbies mindful of the huge array of advantages available with a career in hospitality and uses reviews from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to draw in 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who desire to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another creative recruitment campaign that the software business, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has actually assisted them satisfy their Australian and international intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to help in reducing employing predispositions by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment technique: Targeting an extremely particular skill segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of the box. After discovering an interesting market insight that “around 78% of British moms and dads aged 45 and over wish to take on a new challenge once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular talent swimming pool.

Filling the crew lacks with prospects who are over 45, whose kids have actually finally flown the nest, and who are now trying to find a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a renowned global motor show and developing the brand name as an emerging center for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign method on its head for sure! The team incorporated AI into the automobile’s pedestrian speech technology and automobile connect system to check the social and technical abilities of those who hopped in for employment an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an ingenious, gamified method to engage passive prospects & using a free gift.
Tactics: Skills test was marketed on social networks platforms

Our sis company, employment Toggl Track, desired to work with an SEO supervisor and idea of a fun campaign that ‘d be a win-win situation for all. We produced an abilities test difficulty and promoted it across social media, offering a complimentary tee shirt to applicants who achieved high ratings.

Reaching passive prospects while spreading out the word about our brand name to other gifted workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s huge skill acquisition project was developed by Nexus and assisted give the brand name a much-needed facelift (because the merchant may not have been leading of numerous prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to achieve?

Problem: Attracting young recruits in the midst of a labor lack.
Recruitment technique: Tapping into a growing interest amongst youths in home renovation and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides remodelling stops working recreated as works of art, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year amidst exceptional labor shortages, Lowe’s Canada was dealing with the monumental difficulty of drawing in younger workers. Partnering with an innovative firm, the brand created a recruitment project concentrating on chances for growth and knowing within its network.

They have actually also discovered that 88% of Gen Z students desire to work for companies who offer them access to training and development chances.

Training is a priority for us, so we make certain to provide thorough training to everybody who joins our teams. Operating in one of our stores is a terrific opportunity for individuals to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibit that constructs on the desire to find out by showing engaging examples of remodelling failures that young individuals can avoid by working and finding out at one of the brand name’s stores. Each of the displays had a QR code for applying straight for the various employment opportunities.

Considering your next initial recruitment project method?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious business to approach prospects.

Whatever the role, from grabbing up the finest engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your imagination!

One easy method to include shimmer to your next recruitment project while making it enjoyable and engaging for you and possible candidates is to begin with abilities tests. And, no, you do not have to create tests from scratch. Our test library is overflowing with role-specific questions established by the experts.

Bid farewell to unsuitable candidates and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see just how basic, fun, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, informing stories and structure marketing teams. She works at Toggl Hire and employment blogs about how businesses can hire really terrific individuals.